By Pierfilippo Maggioni, CSR Specialist Manageritalia
A social impact manager is a manager of social impact. This new figure must have a complementary and innovative approach to CSR, emphasising the social impact dimension of a company: they will focus on the link between social responsibility and the development of the community in which the company operates and is based, to expand what is already being done and increasing the bond with the community of people and stakeholders.
The social impact manager, who will expand and enhance the commitment of current CSR managers or sustainability managers, will therefore be a corporate reference point for all activities related to the location of the company; they will be responsible for building a workplace and community where everyone can find greater satisfaction and will serve as a link between corporate responsibility initiatives aimed at local communities and the company’s business strategy. Finally, they will be engaged in monitoring and evaluating the impact of the company’s actions on the local community and in relating sustainability actions to the company’s business strategy.
Core Responsibilities:
- Corporate Reference Point: Acting as the central figure for all CSR-related activities tied to the company’s location.
- Building a Satisfying Workplace and Community: Creating environments where employees and community members can find greater satisfaction.
- Connecting CSR Initiatives to Business Strategy: Ensuring that CSR activities align with and support the company’s broader business goals.
- Monitoring and Evaluating Impact: Continuously assessing the effectiveness of the company’s actions on the local community and integrating sustainability efforts with the company’s business strategy.
The Social Impact Manager represents a pivotal role in bridging corporate efforts with community development, ensuring that businesses not only thrive economically but also contribute positively to the society around them. As this role continues to evolve, it promises to bring about significant advancements in how companies engage with and impact their local communities.
Manageritalia recently showcased their involvement in the first year of the SIM project in their magazine “Dirigente”. This publication, available in both hard copy and digital formats, reaches 43,000 associated managers and 2,000 key figures from various sectors in Italy, including politics, business, and society.
The article outlines the Social Impact Manager’s role, the initial research stages, and the next steps in creating a dedicated training program. This initiative aims to equip future Social Impact Managers with the necessary skills and knowledge to excel in their roles. For those interested, the original article in Italian is available here Social Impact Manager Dirigente 7_8_2024.pdf or from the magazine: https://www.manageritalia.it/rivista/dirigente-luglio-agosto-2024/
